Marketing diagnosis / 01
Know whereyou standbefore youspend
A marketing workshop and diagnosis for your business. We look at your brand, your customers, and your full funnel, then hand you a clear plan for what to do first.
The wholefunnel,not justone channel
Social media is good, but it doesn't replace email or a website that works. Each tool has a job, and they work best together. We help you see which ones you need, and in what order.
- AwarenessSocial media, ads, search
- ConsiderationWebsite, Google profile, reviews
- ConversionWhatsApp, booking or checkout
- RetentionEmail, follow-up
- ReferralReviews, referrals
Five steps,one clearplan
- 01
Before we meet
A short questionnaire, access to your accounts, and our own review of how you show up online, next to 3 to 5 competitors.
- 02
The workshop
3 to 5 hours, in person or on video. Your story, goals, customers, offers, and team, plus a live walk through your funnel.
- 03
Outside voices
Short conversations with a few customers and team members, to hear how others see the brand.
Deep Discovery only - 04
Analysis
We put everything together into a diagnosis, a funnel scorecard, and a roadmap.
- 05
Readout
A 60 to 90 minute session to walk you through the findings, answer questions, and agree on next steps.
A diagnosisyou canact on
Brand foundation
Your purpose, position, personality, and how people actually see you, on one page.
Funnel scorecard
Every stage rated, so you can see exactly where people drop off.
Channel audit
Website, social, email, search, reviews, WhatsApp, and ads, and how they connect.
90-day roadmap
Your first 3 to 5 moves, in order.
A “not yet” list
What to skip for now, so you don't spend on the wrong thing.
Next steps, your way
Do it with us, in-house, or with someone else. The plan is yours to keep.
An adventure tour business, after discovery
- AwarenessSteady Instagram reach and good photos.Strong
- ConsiderationWebsite doesn't show prices or dates.Needs work
- ConversionBookings only by DM, no follow-up.Missing
- RetentionNo email list after trips.Missing
- ReferralHappy guests, but no one asks for reviews.Needs work
Built forthe workwe know
Open to any business. These three get extra questions in the workshop, because they're where we work most.
Ask about your industry
Three waysto start
Snapshot
A quick read on where you stand. Good for personal brands and small teams.
- Intake questionnaire
- Review of your online presence
- 90-minute call
- Short scorecard and your top 3 priorities
Full Discovery
The full workshop and a plan you can act on.
- Everything in Snapshot
- 3 to 5 hour workshop
- Full report and funnel scorecard
- 90-day roadmap and “not yet” list
- Readout session
Deep Discovery
For bigger businesses and teams that want outside voices.
- Everything in Full Discovery
- 3 to 5 customer interviews
- 1 to 3 team conversations
- Deeper competitor review
Your fee counts toward the next step. If you work with us on anything from your roadmap within 90 days, we credit your discovery fee toward it.Prices in COP for clients in Colombia and USD for international clients.
Good toknow
Do I have to hire Gonuri after the discovery?
No. The roadmap is yours to keep. You can do it with us, in-house, or with someone else.
What if I just need photos or event coverage?
That's fine. Discovery is an option, not a requirement. You can still book shoots and coverage on their own.
Is it in person or online?
Either. In person around Medellín, or on video from anywhere. The workshop can also be split into two sessions.
What languages do you work in?
English and Spanish.
What happens with the information I share?
It stays between us. We cover confidentiality in the agreement before we start.
Listen.Diagnose.Build.
We start by listening. Then we tell you honestly what we see, and what we'd do first.
discovery
call