Built on
Real Stories.
Lava Trails Volunteer Video
While in Guatemala, we collaborated with @lavatrails.gt, @travel_guatemala, @visitguatemala_, and other local travel platforms to create UGC-style photo and video content.
From volcano hikes to everyday street moments, we focused on capturing the experience as it truly feels, delivering authentic assets that inspire others to explore.
Strong Storytelling is key
More than 50% of the total views came from carousel posts. By leaning into stronger storytelling and multi-slide narratives, we increased engagement and kept audiences interacting longer.
Content Type
“Martin has set the bar high for the rest of the people we work with in the future.”
— Lava Trails Manager